Platon
Novikov.

Originally from Vladivostok. In 2022 I moved to Cambridge to do my Extended Diploma degree in Art and Design, and from there went on to Central Saint Martins, where I'm now in my third year.

My practice sits between graphic design, fine art, technical design and photography - I treat them as one shared language rather than separate disciplines.

EVERLOST is my attempt to bring that language into the fashion sneaker industry: graphic design as object, narrative, and identity - built through three conceptual studies of what the Nike brand could become.